SMS Broadcast Software: How to Send Bulk SMS Campaigns

An SMS broadcast sends one text message to a large list of contacts at the same time. With SMS broadcast software like ICTBroadcast, you upload your contacts, write a message, and launch a campaign that reaches hundreds or thousands of phones in minutes. This guide walks you through the whole process step by step.

Texting still works because people read it. According to Morgan Stanley, 91% of U.S. adults keep a mobile device within reach around the clock, so a well-timed SMS lands where your customers already are. That is why businesses lean on bulk texting for promotions, reminders, and transactional alerts.

What You Need Before You Start an SMS Broadcast

Sending bulk messages by hand isn’t practical. You need software that handles the list, the message, and the delivery. ICTBroadcast lets you send hundreds to thousands of SMS messages from a single campaign, and the setup comes down to a few simple steps.

1. Prepare Your Contact List

Start with a clean contact list. You can create separate contact groups to target specific cities, provinces, or countries, and import numbers in bulk. ICTBroadcast also lets you load a Do Not Call (DNC) list, so any number you add there is skipped automatically. That keeps you compliant and protects your sender reputation.

2. Write Your Message

Write the message you want to send. You can personalize it with custom tokens and variables, which get replaced with each contact’s real values at send time, so the same campaign greets everyone by name. ICTBroadcast supports both transactional and promotional SMS, so you can run order alerts and marketing offers from the same system.

Create an SMS Message in ICTBroadcast

• Open the navigation menu and select Messages.
• Click the SMS submenu.
• Click the New Text button on the top right.
• Enter a title and description for the message.
• Type your SMS text in the message box. You can drop in custom tokens here for personalization.

  

How to Create an SMS Campaign

• Open the navigation menu and select Campaigns.
• Click Campaign Management.
• Click Add New on the top right, then choose SMS Campaign.

  

• Enter the campaign details, such as the campaign name.
• Select your contact group and caller ID.

  

• Pick your SMS text and disclaimer, then save the campaign.

  

Track Delivery With SMS Reports

Every SMS campaign returns a delivery report. Each time a message reaches a number, the report records it, so you can see exactly which messages went through and which didn’t. That feedback helps you clean your list and measure how each broadcast performed.

Frequently Asked Questions

What is an SMS broadcast?

An SMS broadcast is a single text message sent to many contacts at once. Instead of texting people one at a time, you load a contact list, write one message, and the software delivers it to everyone in the group.

How many messages can I send in one SMS broadcast?

ICTBroadcast can send hundreds to thousands of SMS messages from one campaign. The practical limit depends on your SMS gateway and the throughput your provider allows.

Can I personalize bulk SMS messages?

Yes. You can use custom tokens and variables that get replaced with each contact’s details at send time, so a single campaign can greet every recipient by name or include account-specific information.

What is the difference between transactional and promotional SMS?

Transactional SMS covers alerts and confirmations a customer expects, like order updates. Promotional SMS covers marketing offers. ICTBroadcast supports both from the same campaign tool.

How do I avoid texting numbers that opted out?

Add opted-out numbers to your Do Not Call (DNC) list. ICTBroadcast skips any number on the DNC list automatically, which keeps your campaigns compliant.

Related guides: Personalize messages with custom tokens and SMS broadcasting with the ICTBroadcast autodialer.